Entrepreneur & Investor Walid Nasserdeen Talks Lifestyle, Hospitality, & Life Purpose

Walid Nasserdeen, based in Southern California is a Social Entrepreneur with 15+ years of planning and operations experience. He is a member of the board for many prestigious organizations in entertainment, charity, media, and modeling. With his expertise, Walid provides next level analysis & forecasting for the companies he works with. He is also a celebrated member of the Long Beach Economic Development & Event Development committee. In his free time, he loves spending time with his 4 year old pug Barbie attending and contributing to charity events, & serving as a mentor to young entrepreneurs when needed. He is known as the “builder of people and the builder of brands”!

So it seems like you have your hands in a lot of projects. How do you prioritize your time?

Prioritizing your time has to do with one, making sure that the projects that you're involved in are related to each other. You want to have some kind of idea of what you’re actually trying to do. The last thing you want to do is have 20 different things that have nothing to do with each other. So that way at least your skills and sources are being utilized. And then at the end of the day you just have to literally sit down and figure out what it is you want to prioritize. I have a lingerie company that I've set up that I've been trying to launch and it's been a year and a half, but I'm OK with that because it's not on my priority list - it's just something I want to do, but I don't consider it a high priority compared to the other things. I have hobbies like salsa dancing, bachata dancing, and photography that aren’t high priorities either.

So you have your job now. And then you have the stuff you're working on to grow that career over the next 5, 10, 15 years, and then typically you have a side hustle. That's the same thing. You have a growth plan for that over 5, 10, 15 years as well. The saying is you have three hobbies right, one that makes you money, one that gets you creative and one that keeps you healthy (which can count as a passion project). Those are your three core businesses and then you have your three hobbies. And those six things should be pretty well rounded.

You have been in the hospitality/nightlife/entertainment scene for a long time. How do you balance between high energy & low energy?

I’m a pretty low energy guy. That’s just how my nature is. I don’t try to be a high energy person. I create high energy environments and lots of people enjoy that, but I don’t focus too much on that either. What I mean is there are a lot of pros & cons to both and you want to learn how to communicate and live in both environments while being true to who you are. You want to learn how to be high energy in certain situations. But the truth is, most of the time stuff the high energy doesn’t have substance. That's why it's so high energy. The way I put it is the worse the singer on stage is, the more backup dancers and fanfare in the background they need, right? It’s like a lot of nightclubs, the reason they have all of the theatrics is to distract you from the bad food, the bad music, and the bad party. So the better the food, the better your environment is and the better the quality of service is, the less hype you need to be around it.

Knowing what you know now, if you were 22 years old, how would you get to where you are today?

I would probably do the same things. I would focus a lot more on connecting with organizations and people and learn a lot of things virtually. Nowadays you have things like YouTube. So, I would just spend my time learning everything and anything. Figure out what it is you want to do, and then figure out what the people in those industries respect and go after it. Read those publications, watch those videos, learn that language, and just immerse yourself in that culture. Especially now where you can learn anything. Back in my days, you had to learn things one by one. These days you can learn an average knowledge of 5 degrees within a year by just going online and studying all day.

And it is important to enjoy what you are learning about. Strictly discipline shouldn’t be the only reason that you are learning something. When you love what you are learning, you don’t enjoy doing it when it’s easy. When you’re playing video games, you don’t use the cheat codes to make the game easy to beat, right? If you enjoy those games, you zone in and you play for hours trying to beat that level because it’s so hard but it’s fun too. When you enjoy something that’s so hard but you still double down because you’re having so much fun, that’s typically when you’re on the right path.

Do you have any networking tips in general and for people who are in relationship oriented businesses like luxury real estate, hospitality, etc.?

I mean you just said it right? It’s all about relationships. You’re not trying to sell anything. It is not your job to get people to “like” you or “connect with as many people as possible. You want to meet people that are actually people that you like that you can build relationships with so it’s genuine. And the other aspect of that as well is to ask yourself what type of person do I need to be so that the people you want to meet want to connect with you as well? What kind of skills do you need to have so that people want to be around you and want to network with you? And then build those skills.

The wrong type of networking is trying to keep up with everybody and going out of your way to connect with people when the interests or connections aren’t the same. It may even be for some type of gain which is also wrong. Networking is done right when the people you are meeting are the people you would consider good friends. And friends do things for each other because of their friends. I have a process where every six months, I go through my phone and if I have not talked to anybody for 6 months to a year I either delete their number or send a message to see how they’re doing and I’m keeping your number because I like you.

What’s a quote that people live by that you never understood?

The YOLO one. I understand the concept of it, you only live once, but I think people use it as an excuse to make bad decisions. I mean I am not saying not to have fun but at the same time especially in your 20s and 30s, you don’t want to make a lot of hasty short term decisions.


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