Entrepreneur & WBFF Pro Michael Alvarez Talks Tips On Generational Health & Generational Wealth

Michael Alvarez (AKA The Wolf Of Fitness), based in the Las Vegas area, is a wellness entrepreneur who has found tremendous success in his career making a great impact in the fitness world with his unique & innovative approach using psychological triggers and data driven solutions. The future was uncertain for Michael as he ran away from home at the age of 14. But with his wit and dedication, he became an entrepreneur at the age of 19. Michael capitalized on opportunities to personally train the elite in the Magic City known as Miami, where the sun shines bright and where the beach bodies are most prevalent. From there, he became a CEO and co-founded PERFITNESS, which is a concierge health & fitness service where Michael works with high-profile executives and other career orientated clients to help them achieve their personal health & fitness goals. He has also contributed to the top fitness/lifestyle companies such as GNC, Total Nutrition, and Jenny Craig as well.


So, for someone who’s main priority is not fitness, what would be a great way to tackle nutrition for someone going from fat to lean & muscular?


So, the best variable for someone to assess when it comes to tackling nutrition is identifying what challenge(s) they’re facing. Right? So, a lot of people don’t necessarily care about having abs but more about optimal performance and not having brain fog. If that’s the case, you need to learn what your blood type is, and shopping based on what foods give you minimal inflammation & brain fog for your blood type. For some of my other high-profile clients they do want to get into beach body mode, right?


So, if they are overweight, you know like heavy on the heavier side, then it's pretty much just portion control. Making their life very easy and we have different strategies that we would use for that, but it would just be portion control say. We would cut whatever they’re eating by thirds or halves if needed depending on how big the decline of weight needs to be. It really comes down to individual client profiles. There is no one system that works best and that’s what makes us unique.



What advice would you give to someone who wants the best of both optimal performance and a great body?


This involves eating right with a little bit of data. Introduce the mental fogginess in one of your variables and based on your blood type and hormonal panel, we know that some people could get away with eating processed foods and feel great while others cannot. Based on your results we would be able to know foods you can perform great with as well as foods that could just be your “guilty pleasure”. From there, we would come up with a top 12 list for your healthy foods and guilty pleasures. And depending on the client profile, they could eat 80-20% of the healthy food to guilty pleasure or 50-50. It is different for each individual based on feelings and results.


If, for example, alcohol is your “guilty pleasure” but you have an alcohol problem, you’re not going to go drinking until you get blackout drunk every day. That’s a unique situation based on the client and that would be a conversation I would need to have with them. And for looking good, the system we would just use from there would be to track macros and give them that boundary system. If that method doesn’t work for the client we have other intuitive approaches for portion control.



So, for the high-performing career focused people, how would you structure their workouts?


Depending on the demands of their schedules I would like them to do anywhere between 2-3 workouts a week. Now, this could be at the gym or their office. I don’t even care if they do it on the plane. The mechanics of it don’t matter since not everyone has access to a gym all the time. And the workouts really depend on the clients and their own goals. Some clients may not really care about hitting bench press numbers or big lifts like squats and deadlifts. There are many ways that people can shape the body aesthetically. You don’t need much. It can be purely body weight or resistance bands. You know, I saw a video one time of someone in great shape in Africa just lifting water jugs!


For anyone experiencing plateaus in their fat loss or strength training journey, what advice would you give them?



Again, it all comes down to psychological triggers and data, right? Me or my clients don’t experience plateaus because we trace it down to data first (blood type, hormonal panel, foods, macros) and psychological triggers.


There are many metrics that have to do with plateauing for both of these. Such as not going to the gym when you’re supposed to, doing the wrong exercises, misaligned eating, and misaligned sleep. Once we figure out what it is then we start going into the psychological triggers.


For some people, for example, if their girlfriend breaks up with them and they stop going to the gym entirely. We need to figure out what’s causing that issue and if the reasoning for getting into shape was because of the girlfriend or some other trigger entirely. And we need to record that data and create a plan of action so when something bad happens in your life, it does not affect the metrics we stated previously because we can execute the plan based on the data.


Once we have that figured out, the strength and fat loss plateaus take care of themselves. To effectively stay shredded while still building muscle, you need to be at an optimal body fat of within the 12% range.



Check out PERFITNESS and follow Michael for an alternative approach to fitness!

- IG: https://www.instagram.com/wolfofitness/

- Website: https://www.perfitnesspt.com/


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